Archive for December, 2011
Why Hire a Professional to Produce Online Video?
Because hiring a professional will get you online faster with lower costs in the long run and give you access to greater creative resources. But don’t take out word for it. ReelSEO provides an article with a nice overview of issues to consider when deciding between in-house and professional production.
Reel SEO’s bottom line:
There are really only three instances when choosing to self-produce is the best choice:
- When you actually have some video production expertise or talent yourself (or on your staff), or…
- When your budget simply leaves no room to hire a professional, or…
- The goals of your video actually require it to appear self-produced.
Outside of those three reasons, I would advise almost anyone to look for a professional. There are fewer risks, and the potential for huge upside. And if you value your time, then self-producing can often end up costing you more than paying even high-dollar video production firms to handle the project. But I know that reason number two above is going to put a ton of you in the self-production column, just by virtue of today’s economy.